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New York, NY

Beau Monde Society is a New York City based eco-focused fashion startup specializing in creating ethical fashion stories, installing an annual eco-collective entitled Fashion Envie (Fashion + Environment + Life), and collaborating with emerging artists & designers.

Welcome to a Sustainable Future!

CONCRETE MAGNOLIA

Fashion Icon and designer Carolina Herrerra said it best; “Fashion doesn’t last— what doesn’t change is that I am always looking for beauty.” My search for beauty and inspiration drew me to Ronyca’s Instagram account. I was admired her raw energy, style, and chameleon-like qualities. Naturally, I wanted to work with her. For our creative collaboration, my goal was to tell her story; in vivid colors, movements, textures whilst highlighting independent women fashion designers. On a warm Wednesday afternoon, I met with Ronyca at Seaport Marketplace, a perfect backdrop to learn more about her journey since she arrived in New York City 2 years ago.

As a muse, she affirms in her power to inspire and her love for creating. She adds, “the youth inspires me, my city, and my culture ... keeps me grounded.” She remembers not fitting in because of her physical appearance. As a tall, skinny, and gap-toothed girl, she had to overcome bullying. Recognizing her creative voice and unique gifts as an artist, Ronyca took charge and became fearless and optimistic. Her advice to her younger self would be to “Be Yourself.”

I knew that our project would have to be inspired by Ronyca; the muse. As I absorbed her story, I created a vivid storyline that personified her lively energy, outgoing personality, and New Orleans roots. I also thought of her relocation to New York City, her ability to convey different emotions through her movements and captivating dreamy gaze.

Concrete Magnolia fashion story materialized from her tenacity to flourish in a new city, presented with new challenges and opportunities, Ronyca continues to shine and persevere. She says, I will “push myself to achieve anything that I want to accomplish... making my city proud is one of them.”

To bring this vision to life, I made it my personal mission to work with independent women fashion designers that have equally inspiring collections that celebrate the beauty of creative style and expression. Featured designers include: Queen E Collection, Zunyda, Lady GEORGE, Margo Isadora, and Nyorh Agwe. Accessories by Topshop, Perverse Eyewear, and Great Bag, Co (dOMAIN New York).

Team Credits:
Creative Direction/Fashion Story/Styling: Jennifer Nnamani (Beau Monde Society)
Art Direction/Photography: Teff Theory (Beau Monde Society)
Muse/Make-up Artist: Ronyca Kelly
Assistant: Ozodi Onyeabor